We help successful individuals and families simplify complexity, reclaim their time, and build greater confidence in their wealth.

Valor brings together investments, taxes, estate planning, and the professionals advising each under one coordinated plan.

Our Firm


Wealth should create clarity and confidence, not complexity.

Valor Wealth Group is an independent, fiduciary wealth advisory firm located in Ada, Michigan, serving successful families and business owners across West Michigan. Families typically come to us when their financial lives have outgrown one-off solutions.

We are legally obligated to put your interests first and we are paid one transparent advisory fee. The only way we succeed is if you do.

Who we serve

Built for four kinds of families


Business Exit and Succession

Owners preparing to sell or transition a business who want one coordinated plan for the sale, the taxes, and the portfolio that follows the closing.


Families Navigating Transition

Families facing the loss of a spouse, a divorce, an inheritance, or retirement who want a steady, guided plan through unfamiliar territory.


Entrepreneurs and Business Builders

Owners actively growing a company who want their personal wealth, cash flow, and taxes managed with the same discipline they bring to the business.


Families Caring for a Loved One

Parents and caregivers planning for a loved one with a disability who want lifetime care funding, the right trust structures, and benefit coordination.

A fiduciary, paid transparently

We are legally bound to put your interests first. We sell no products and earn no commissions, so we succeed only when you do.

One coordinated plan

We lead the coordination of your CPA, estate attorney, and other advisors, so every professional works from the same plan.

Tax awareness in every decision

Taxes are often a family's largest lifetime expense. We build tax strategy into every decision, never as an afterthought each April.

Our Services


  • Wealth Planning

  • Investment Management

  • Tax Planning

  • Estate and Wealth Transfer

  • Charitable Giving

  • Legacy Planning

  • Professional Coordination

  • Explore all services

The first step

Start with a meeting

Ninety minutes. No cost and no obligation. We walk through your balance sheet and your current strategies, and you leave with a clear picture whether or not we ever work together.